Frequently asked questions

What is coaching?

Coaching is a catalyst for change and transformation. It provides a confidential ‘safe space’ and impartial sounding board, so you can discuss issues in a meaningful way and chart new ways forward.

Coaching is not training or consulting. It’s a powerful conversation that opens your eyes to what’s really going on. Like a lighthouse, coaching provides illumination and guidance, but you remain the captain of your boat. You make the decisions, you take the actions, you stay in control. Through coaching you will discover new insights, resources, ideas and solutions that work uniquely for you and your context.

How beneficial is coaching?

Studies have shown that coaching, done right, consistently generates results. The return on investment (ROI) of coaching is often quoted to be in the range of 2-10x. ROI is sometimes difficult to quantify, and only measures what is measurable — the real qualitative benefits are likely to be greater still.

Another study showed that coaching, when coupled with training, increased productivity by 88% versus 22% for training alone. Even if you’ve been lucky enough to receive training at work, coaching is like a booster rocket that will help you get to the next level.

When is coaching useful?

Some people work with a coach because they want to grow their careers or develop as leaders; others because they want to achieve something new or overcome challenges at work. Some people know exactly what they want; others only have a vague idea and want to find out.

What they all have in common is a desire for change and meaningful impact — on your own terms. Coaching provides the catalyst and the supportive guidance to achieve it.

What is coaching good for?

You may want to work with a coach to:

  • Turn dreams and aspirations into action and reality.
  • Define priorities and achieve clear goals.
  • Develop your leadership style to achieve more impact.
  • Solve complex work challenges and dilemmas.
  • Accelerate your career and grow as a person.
  • Resolve entrenched conflicts or competing priorities.
  • Improve your communication and teamwork.
  • Develop strategy, generate ideas and achieve clarity of purpose.
  • Bounce off with an impartial, trusted partner.
  • Prepare for job interviews.
  • Reimagine your future, change direction.
  • Identify and develop personal strengths.
  • Become more effective, productive and fulfilled.

…or countless other reasons entirely unique to you.

How long is a coaching session?

My coaching sessions are typically scheduled for 60 minutes over Zoom. They also include free follow-up within 30 days, consisting of either a brief call or email exchange.

How many coaching sessions do I need?

This differs from person to person. Some may only need a couple of sessions; others want a longer term engagement. Depending on your needs and aspirations, the frequency of sessions might be weekly or monthly.

How much commitment is necessary?

Change cannot happen without effort. Some people like dreaming endlessly without ever taking the first step. It’s good to dream, but without action and accountability it is unlikely that you will ever achieve progress.

I work with people who are prepared to enact change. This does not mean that you have to turn your entire life upside down. Like a boat at sea, you don’t necessarily need to make a complete U-turn to end up in a completely different place. Even a minor course correction can sometimes be transformative. But you need to be committed to making that change.

Once you take that first step, you’ll find that things will start falling into place. Chances are, with an open mind and a willingness to try, you’ll experience revelatory insights and breakthroughs that you couldn’t have predicted. It’s a beautiful sight when it happens, and it’s what drives me as a coach.

What is unique about my coaching?

With a background in Digital and Geo, and formal training in coaching psychology, my expertise lies primarily in knowing what questions to ask.

Research shows that this approach is much more effective than just giving straight-out advice. Because people who come up with their own ideas and solutions are more likely to implement them — and more likely to succeed at them. As a coach, I basically use my knowledge and experience to help you help yourself.

Some of my questions will surprise you. Your own answers, perhaps even more. I will challenge and support you to be your best self — with empathy, impartiality, a sense of humour, and a strong foundation in evidence-based coaching. As your coach, I recognise your whole self and leverage your personal strengths, needs, circumstances and aspirations to help you achieve what true success looks like for YOU.

Interviews and presentations

To find out more about me, check out the About page or listen to some of my recent presentations and interviews:


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